What We Do
Strategic Consulting and Roadmapping
“Failing to Plan is Planning to Fail”. The importance of having a strategy for every business is absolutely essential. A strategy determines its priorities for each initiative and with no shortage of great ideas, “It is only by saying ‘no’ that you can concentrate on the things that are really important” – Steve Jobs. ML360 is able to develop a strategy for any type of business in any industry in less than a month! The strategy, or also referred to as a plan, consists of a thorough analysis of a clearly defined purpose; background information on the business and industry it operates within; the current state of the business and industry; the desired future state of the business; your competitive landscape; your business strategy including your priorities and roadmap/critical path; your guiding principles, values and implications; a risk assessment; a set of standards of and metrics you will measure yourself against; and, your next steps. It will also include pivot tactics and acceleration plans as unforeseen events occur. This development of the strategy will engage your internal stakeholders so that they feel as though the strategy was developed internally to address any change management or resistance with the vision/direction fed by ownership. As we well know from our own experience, a strategy is only good, if it is executed and this is also where we come in and help.
Website Design and Enhancement
The goal of marketing your business online is to get leads to your website but what good is it, if your website does not convert these leads to calls and bookings? Web design is much deeper than just making a site that looks good. Our team has taken the time to understand the mind of the user during the decision-making process and we use this knowledge to build and optimize a website that converts. visits into results! Let us create a new, fully customizable and aesthetic website for your business made strategically using the number one web design platform out there.
App Development and Enhancement
Could your business benefit from launching an app for iOS or Android? We specialize in creating new applications from scratch, and also updating and improving existing applications, giving our clients maximum flexibility. We work by using Swift and Object-C to keep the development and deployment process simple and as efficient as possible. Whether you are looking for a web-based application, a new marketplace app, or a business application, we are prepared for the task!
Search Engine Optimization (SEO)
Ever wondered how websites have made it to the top of Google? Let us help you get noticed and improve your ranking to allow your business to get recognized organically at the top of Google with your industry’s keywords. Search engine optimization (SEO) is essential to the long term growth of your company as an increase in organic leads equals a lower acquisition cost than paid advertising! Sound complicated? Let us help you out.
Social Media Management
Social media has taken the digital world by storm from marketing and brand awareness to brand personality. It has given businesses tremendous potential to interact and form relationships with their following. While managing a business will keep you busy enough, let us help you out.
Strategic Google AdWords Campaigns
We work directly with you to create strategic Google AdWords campaigns to help you get more leads to your website. This means that when specific keywords are searched relating to your business within a customizable location, your ad will show up at the top of Google. A great short term strategy for your business as you will quickly get recognized while the data is measurable and ads are all fully customizable.