Digital Strategy

The strategy, or also referred to as a plan, consists of a thorough analysis of a clearly defined purpose; background information on the business and industry it operates within; the current state of the business and industry; the desired future state of the business; your competitive landscape; your business strategy including your priorities and roadmap/critical path; your guiding principles, values and implications; a risk assessment; a set of standards and metrics you will measure yourself against; and, your next steps.  It will also include pivot tactics and acceleration plans as unforeseen events occur.