5 Crucial Reasons to Use Google Ads for Your Business:
- Control Over Your Advertising Costs.
One of the most important factors when advertising is your budget. As a business you need to have optimal transparency and control over how each dollar is spent and where it is spent. Google ads allow you to use a small to massive budget and allocate every cent of it in ways that increase your ROI.
You can stack it up against the competition and see how well your ads are doing in comparison. You can pinpoint each and every targeted keyword optimize it and test it over and over again to make sure you have the best performing ad. The beauty of it is once your budget is exhausted google will automatically shut off your ads, so you don’t end spending more than you wanted.
- Pitting you Directly Against Your Competitors
When You pay for your listing to show up google ensures you gain a major advantage over any other listings. Your business will Immediately show up above anyone else’s granting you that split second advantage over your competition.
You may be in an industry where there are already many businesses listing on google ads, but don’t be discouraged, that only means that it has clearly been working for them!
- Way faster than SEO
Search Engine Optimization basically means that your website is optimized to the point where it organically shows up on google. So why pay when you could get it for free?
If only it was that simple. SEO is fiercely competitive and takes a significant amount of time. It requires lots of really good backlinking. The amount of time and money need is substantial. With Google ads you can be live within a day as opposed to months!
- Targeted Reach
The true beauty of Google Ads is the ability to target certain people in a certain location. You can target users of a mobile device or a computer, users who live in or are travelling to a location, or to people searching for specialized items in your area. The ability to narrow down and make sure your ads reach the person most likely to call click or purchase whilst maintaining your budget is truly remarkable. This includes ads on Maps, YouTube video ads and the different types of listing ads
- Its Measurable
The Final yet probably most important reason. The ability to check on all aspects of the campaign and when you dig deep notice that almost every single parameter is measurable. Any change you make will directly result in a change in clicks for better or for worse. You can test different tactics and see what work in regard to converting the best. It can be easily monitored and paused at any moment allowing you flexibility in how you operate in with your business.